“Laci Warden is an absolute rock star and I entrust her to execute at the highest level and achieve excellent results in any endeavor. As the Director of Pelican Products, we brought on Laci to spearhead our efforts in public relations, event marketing, trade shows, social media influencer marketing and media relations with the outdoor industry. Laci’s work was top notch; she secured media coverage in top tier media outlets and established Pelican as a leader in the outdoor space with influencers and important organizations in a very short time. She is detail oriented, creative, and a ton of fun to work with. I highly recommend her in any capacity.” - JENNIFER LIM, former director of consumer marketing, pelican products
“Working with Laci for the last several years has been a real pleasure. She is creative and proactive. She is always quick to respond, and she always provides accurate information and high-quality product samples. Her knowledge of the products she represents is extremely deep, and in the rare instances that she doesn’t have the answer immediately, she goes the extra mile to get it in a timely fashion. Her professionalism is top-drawer, and her lovely disposition makes working with her a true delight.” - JOEL J. HUTCHCROFT, editor in chief, shooting times
“I strongly believe that you will struggle to find a more enthusiastic and ambitious PR/media relations expert than Laci Warden. I have known Laci for several years and have been consistently impressed with her drive, attitude, talent and enthusiasm. I’ve also had the opportunity to attend a number of media events that she’s hosted. Each event has been above reproach with no detail left to chance. Laci is truly a shining member of the outdoor media community.” - STEPHANIE MALLORY, owner, mallory communications, inc.
“Laci brings an infectious enthusiasm to every project with which she’s involved. From planning and strategizing, to relationships and camaraderie, it is evident she loves what she is doing. That type of energy fuels success and adds a dimension of genuineness towards every event and venture. If you want a personal touch and a truly hands on feel, Laci will bring that and more.” -RAFE NIELSEN, director of marketing and communications, browning and winchester firearms
“Laci was tasked with putting together a complicated press trip with our Alaskan charter fishing company by a large, well-known brand on very short notice and pulled it off with ease. Since then she has become a trusted business partner and friend.” - ROB ENDSLEY, owner, prince of wales sportfishing
“During her long tenure at Winchester Ammunition, I really enjoyed working with Laci Warden…always positive, always responsive and competent, someone to be relied upon to get the job done…with a smile! I was sad when she needed to move on, but look forward to observing her new chapter as Fire and Lace Consulting prospers…as it surely will! And I’m sure I’ll be seeking her advice!” - CRAIG BODDINGTON, outdoor journalist
“As a writer, there’s one thing I ask from media contacts: that they give me what I need, when I need it. It’s remarkable how many P.R. people don’t get that. Laci does. Whenever I worked with her she always got back to me immediately, and made me feel like my call or e-mail was the most important one she received that day.
Laci is also just fun to be around, whether at a trade show on in the field. Her enthusiasm for whatever she’s doing is infectious, and makes her even more of an asset to any client.” -PHIL BOURJAILY, field editor, shotguns, field & stream
“I’ve worked with Laci Warden on countless projects over the years, often on tight deadlines. Whether I’ve needed a question answered, a product image, or a sample for review, she’s knowledgeable, attentive, and 100 percent reliable. Plus, she seems to enjoy her work, and that’s as important as anything else.” - WILL BRANTLEY, hunting editor, field & stream
“Laci is a dynamo. Plain and simple. If you are looking for someone to see your vision, jump two feet first in helping you explore and expand that vision, as well as being the coach and cheerleader on your team at the same time, I wouldn’t hesitate to hire Laci.” - ROBBIE KROGER, founder, blood origins
“Through partnering on media events, I learned of Laci’s incredible planning abilities and her extreme attention to details. In addition, her personality shines through as does desire to build meaningful and lasting relationships with clients and media representatives. I look forward to all projects where Laci and I get to collaborate.” - PETE MULLER, pr manager, national wild turkey federation (NWTF)
“Though I have worked with many dozens of product reps/media relations specialists in my role as an outdoor communicator, Laci is without a doubt one of the very best. Her attention to detail, prompt action, upbeat personality, and passion for the industry make her a true pleasure to interact with, and she always made my job much easier. I look forward to working with her new agency and have no doubt that she’ll soon be affiliating herself with some lucky, quality brands. In the meantime, I continue to consider Laci a friend and asset to the outdoor world.” - KRISTIN ALBERTS, journalist, guns.com
“Passionate and driven is the phrase that comes to mind when I think about Laci. I’m continually impressed by her great love of the outdoors and see Laci as a true asset to those she works with and for. Her desire and capacity to continually learn new skills and grow her existing skill set is impressive and I have complete faith she’ll put everything she has into helping you and your company achieve great success. Laci and Fire and Lace Consulting have my heartfelt recommendation.” - AMANDA POPP, marketing manager, arcus hunting
“I have been working with Laci for several years now and her knowledge of the outdoor industry is second-to- none. In addition, Laci is exceptional at networking and her ability to quickly adapt to and hone in on areas outside of her expertise makes her a great asset to ensuring the success of any PR or event-planning needs.” - SCOTT NEWBY, ATV & SXS sr. communications, yamaha motor corporation
“As an editor, I always have an easier time promoting products in print and online when the product information is already sitting in my inbox. Laci Warden makes this simple — she keeps me abreast of what’s going on with all of her clients and is very proactive about sending out press releases, photos, and other information when new gear launches. As a result, Laci’s clients are among the first in line when I have long-term or last-minute slots to fill in editorial. On top of that, she’s a delight to work with, with a personality that’s the perfect blend of fun and professional.” - HILARY DYER, editor in chief, grand view outdoors
“As a full time photographer in the outdoor industry I often work with PR firms for brands. Laci is the best of the best. She’s knowledgeable, professional, down to earth and easy to work with. When working with her on photoshoots she always makes sure the product needed for the shoot is sent in a timely manner and is always able to clearly communicate a brand’s story to me, which is vital for me to be able to capture the images a brand needs.” - ADAM MOWERY, photographer
“Laci’s drive and passion are unparalleled. She’s a resourceful professional adept at collaboration and delivers results. Laci’s got that rare combination of experience, drive, vigor, inquisitiveness and intellect that sets her apart. Laci brings a deep understanding of the outdoor marketplace together with the latest in marketing and outreach that offers her clients the benefit of her proven experience and cutting edge results. She’s an original outdoorswoman, who doesn’t just speak the language, but lives the culture. Her desire to share the outdoors experience is contagious. She’s the rare talent that is able to combine her skill set with her joy. A top-notch professional who loves what she does and the results show it.” - MARK OLIVA, director, public affairs, national shooting sports foundation (NSSF)
"I've known Laci Warden for several years and have always been impressed with her commitment to professional work. She is a skillful practitioner with a solid knowledge of the outdoor industry as well as new and traditional media strategies. Laci is wonderful to work with, exuding positivity and professionalism, and has a wide network of contacts. I have always enjoyed working with Laci and highly recommend her for your projects and consulting needs." — ALAN CLEMONS, editor, grand view outdoors
“Not only is Laci passionate about the outdoors and outdoor industry, she is also passionate about making your outdoor brand better. She brings energy and life to any team she joins and builds valuable lasting relationships in the process. If you are looking for a true champion for your products who will strive to get them the attention they deserve, she is someone you want in your camp.” – BEN FRANK, product manager, browning and winchester ammunition